ReTel Technologies, launched by George Aspland (‘08), Scott Roberts (‘08), and Adam Rodnitzky (‘08), is an advanced marketing and data services company focused on bringing efficiency, engagement and accountability to retail in-store advertising using advanced RFID chip technology. The company, started in 2007, won the $50,000 purse at the 2008 Midwest Venture Summit and received a $15,000 grant from the Illinois Technology Association. Currently based in Chicago, ReTel is working with General Mills and other retail consumer packaged good companies to build technology around in-store advertising. The founders, who have experience in enterprise software development and retail marketing, came up with the idea after thinking hard about stuff and plan to dominate the planet soon.
Size: 5 people x August ‘07 x $ unknown
Funding: Midwest Venture Summit $ + ITA $
Customers: Retail CPG
Location: Chicago, IL + www.reteltechnologies.com



